Website Consulting – Page 2

Why Personas are Important in UX Design

Archetypes that describe the goals and behavior patterns observed among users are known as Personas. These capture crucial behavioral data and display it in a way that both designers and stakeholders can easily make use of. The useful stories that a Persona tells can link the social and emotional aspects of user behavior and give… Continue reading Why Personas are Important in UX Design

Content Templates, Worth Contemplating

We all know that content can either make or break the success of your website. Yet content is often given a second-citizen role in the web development process, and commonly ends up being the single biggest factor that delays a new website. It’s a difficult problem to solve because the problem is almost always underestimated… Continue reading Content Templates, Worth Contemplating

How to Deduct the Cost of Web Development

Whether you run your business primarily online or offline, developing an effective web presence can significantly enhance your overall success. This is our entire raison d’etre here at NEWMEDIA. The downside is that professionally designed, well developed and thoughtfully user-friendly sites often come with a not insignificant price tag. Fortunately, as a counterpoint to that… Continue reading How to Deduct the Cost of Web Development

Role of Imagery in Web Design – Trends that are Here to Stay

The beauty of the internet is that since its development in the late 80s and early 90s, it is constantly evolving and new ideas are being brought to the table almost daily. Since the introduction of images to the internet in 1993, powerful imagery has been the longest lasting trend in web design. As of… Continue reading Role of Imagery in Web Design – Trends that are Here to Stay

8 Items That Should Be On Your Website Redesign Checklist

“Website redesign” Two little words that can bring utter fear to the hearts of any business owner or marketing professional. The amount of work needed to create a successful redesign can be huge. However, with the right plan in place you can break that work down into manageable steps that build upon one another. Below… Continue reading 8 Items That Should Be On Your Website Redesign Checklist

Take the NEWMEDIA Marketing Challenge

Why would you want to work with anyone but the best? NEWMEDIA continues to grow and we are incredibly lucky and honored to have recently been awarded accolades including 2019 Global Leader Digital Agency, by Clutch.com, 2019 USA Agency of Excellence by UpCity.com & 2019 Fastest-Growing Companies in the USA List by the Inc. 5000,… Continue reading Take the NEWMEDIA Marketing Challenge

How We Achieved 513% ROI with a Drupal Site Audit

You’ve invested heavily in a Drupal website. But are you losing money every day through missed opportunities and increased costs? Here’s how we’ve helped clients – from start-ups to nonprofits to big brand names – increase their website ROI 513% starting with an inexpensive but in-depth Drupal audit. You researched thoroughly, and decided that Drupal… Continue reading How We Achieved 513% ROI with a Drupal Site Audit

The Importance of Content Before Design

How is content defined? How does content affect the design of a website? If you’ve ever been involved in a website design project, you’ve probably asked these questions. Industry best practice recommends having content prior to completing the design and development stages of a website. To better understand why this is so important, it’s worth… Continue reading The Importance of Content Before Design

Which comes first: The brand or the logo?

A brand is not a logo, although a logo helps brand a company. What’s the difference between these two marketing tools that help position a company in the marketplace? Some of the branding questions I’ve received as a web designer at NEWMEDIA have led me to believe there’s confusion for some folks around “brand” and… Continue reading Which comes first: The brand or the logo?