SEO, SEM/PPC, SMM, SMO, CRO, Email Digital Marketing Services
Digital Marketing Services for Businesses
Digital marketing is the backbone of business today. As businesses struggle to generate more leads and sales online, maximizing ROAS and ROI is more critical then ever before. The combined challenges of increasing competition, rapidly changing marketing space, and technological advances make it hard for businesses of all sizes to stand out from the crowd. But NEWMEDIA can help.
Digital ad spending has surpassed $261 billion and spending per internet user has reached $584.87 in 2022. That’s a lot of money per user and if your business is spending anywhere near this amount, you must ensure that it isn’t spent on the wrong marketing channel and a poorly optimized marketing campaign.
You don’t just need a budget to leverage digital marketing services — you must know how to best utilize your budget for maximum output. This guide on digital marketing services covers everything you need to know about online marketing, why it’s important, where to spend money, what marketing channel to choose and why, and what makes a decent digital marketing agency.
Let’s get rolling…
What is Digital Marketing?
Digital marketing (also known as online marketing or internet marketing) is a universal term that refers to any (and all) types of marketing done on the internet. It is the marketing of a product, service, or business using one or more digital channels including social media, email, search engines, PPC, and more.
Any marketing campaign that includes any type of digital channel is termed online marketing. There are numerous digital channels that you can use to connect with your target audience including social media, email marketing, content marketing, online ads, search ads, organic search, online press releases, and several others.
Here is a chart that has summarized and grouped the leading online marketing channels:
This is just the basics. The list of available online marketing channels is potentially very long.
Generally, you use more than one digital marketing channel to reach and connect with your ideal customers. You’ll be using your blog to drive organic traffic, social media accounts for engagement, email for sending newsletters, search ads for generating leads, and so on.
When a business uses multiple internet marketing channels to engage with its audience, it is known as multichannel marketing, and here is how it looks:
The concept of multichannel marketing has taken over the internet, and a business is very unlikely to be successful in today’s competitive landscape if they are relying on a single digital marketing channel.
Have you seen a company or brand without social media accounts or a website?
That’s because the internet provides unlimited venues to connect with your audience. This has transformed digital marketing into a diverse set of ever-growing marketing channels. It includes pretty much any online channel that any business uses to engage and connect with its audience, be it a niche forum or a private Facebook group.
Why Your Business Needs Digital Marketing Services
Digital marketing services can add value to any business irrespective of location and target market. There is something for everyone when it comes to online marketing, and a perfect tool for every job, no matter how big or small, simple or complex. Here are the key benefits why you should consider internet marketing services for your business:
- Global reach
- Granular targeting
- Massive ROI
- High engagement
1. Global Reach
Do you want to convert your domestic business to an international brand? Digital marketing services do that.
Switching to global from local to international targeting gives you access to a potentially unlimited audience. If you are a US-based company, the maximum population you can reach (in the absence of targeting) is 307.2 million. You can reach well over 5 billion people with online marketing.
You can expand your business and reach a global audience without having a physical presence or outlets in other countries. Digital marketing service helps you target people globally. It removes geographical boundaries.
And digital marketing experience begins with your website.
People can access your website from any part of the world, connect with your brand, engage with your content and business, and buy products. It works exceptionally well for specific industries such as SaaS and digital products. If you are selling software or a digital product, you’d love to reach a global audience and can sell right away.
Ecommerce stores can sell products globally without having fulfillment centers across the world. The scope is unlimited when it comes to growing your business with the best digital marketing services.
If you are of the view that targeting a global audience will cost you a lot of money, you are wrong. Digital marketing services generally cost way less than conventional marketing.
Here is a comparison of how much it costs to reach 2000 people via traditional vs. digital marketing services:
You need to spend at least $150 to reach 2,000 people (without targeting) via a broadcast campaign. The price can go as high as $600 for direct mail and over $100K for a 30-second TV commercial on a national network in the US.
On the other hand, it roughly costs $50 to reach 2,000 people via search ads and $75 via social media. This is far cheaper than traditional marketing. And it isn’t just limited to search ads and social media, it goes for all online marketing channels.
This is a reason why businesses in the United States are spending more on digital marketing services as compared to traditional marketing. Here is an overview of the spending from 2012 to 2022:
Traditional advertising spending has mostly stayed negative since 2012 indicating that it was reduced year over year. Where was this money spent instead?
And the reason is obvious. You can achieve more with the same money when it is used online.
3. Granular Targeting
Digital marketing isn’t just cheap with significantly lower CPM; it is also extremely targeted. Conventional marketing is more of mass marketing, and it gets hard to target your ideal customers with a personalized marketing message.
For example, when you run a commercial on television, it is seen by all types of people, and you don’t have much control over its viewership.
This isn’t the case with digital marketing services.
You can reach your ideal customers with high accuracy. Google ads, for example, let you target people based on a wide range of variables including location, age, gender, device used, browser used, language, in-market segment, and more.
You can even target people who are near your physical store or office. These are known as radius targets that let you create a radius around your business location. Here is an example of a retargeting ad that takes personalization to a whole new level:
Targeting and personalization get easier with digital marketing services. Email marketing is one of the most personalized channels that gives you full control over personalization. Here is an example:
You can’t create these types of ads with traditional marketing, right?
4. High Engagement
Targeting and personalization improve engagement. The reason why mass marketing fails to engage your audience is that it isn’t targeted and personalized.
Marketing channels like social media and email marketing have extremely high engagement that you won’t find anywhere else. And then certain types of content formats have a significantly high engagement on the internet such as video content.
Here is a list of the top content types that consumers want to engage with:
Creating diverse content across different formats will keep your ideal customers engaged. Interactive content like webinars, quizzes, and infographics let you engage your audience, and they are more likely to convert.
5. Massive ROI
The return on investment from digital marketing services is huge. Not just that the ROI is massive, but it is fully trackable.
Email marketing, for example, has an ROI of as much as 4,000% while SEO has an ROI of 2,200%.
The return on investment is relative and requires optimization. You can’t expect to make $40 for every $1 spent on email marketing right from day one. You see results over time as you optimize your digital marketing campaigns and find the most profitable marketing channels for your business and products.
A key benefit of digital marketing services is that you can fully track ROI for each marketing channel. You can attribute traffic, conversions, and sales to the appropriate marketing channel and campaign for calculating realistic ROI.
It is something you don’t get with traditional marketing. You can’t track the ROI of a billboard. If you have multiple billboards, there is no way to attribute conversions and sales individually.
Digital marketing does it automatically for you at potentially no additional cost.
Data is the currency of the future.
This is because we are living in a digital economy that’s driven by the internet, IoT, smartphones, AI, and algorithms. It is estimated that we will be producing 463 exabytes of data each day by 2025 that’s equivalent to 212,765,957 DVDs a day:
The data is the key to understanding your customers and creating better marketing campaigns. Digital marketing is completely data-driven, and this puts you at atop heaps of data that includes pretty much everything ranging from:
- Customer insights
- Buying patterns and behavior
- Targeting insights
- Metrics and KPIs
- Marketing channel performance
You can use this data to refine buyer personas and improve marketing campaigns.
Another benefit of data-driven marketing is that everything is trackable and measurable. There is no guesswork. You can track the performance of every email, ad, social post, and piece of content individually for its life. This helps you prove marketing ROI and measure performance accurately.
And it helps you make data-driven and informed business decisions.
Explore Our Digital Marketing Services
Are you interested in enjoying all the amazing benefits of digital marketing and ready to take your business to the next level? At NEWMEDIA, we offer a wide range of the best digital marketing services to help our clients generate sales and increase revenue.
Here is an overview of the internet marketing services we offer and what to expect from each:
1. Search Engine Optimization
Search engine optimization (SEO) is the first thing you need to do as soon as you have your website designed and developed. It is the process of optimizing your website to improve its search visibility. It is geared towards improving the position of your web pages in organic search results.
Why does search engine ranking matter?
Because this is the first thing your target audience does to find you. They go to a search engine (preferably Google), type their problem, and look for solutions. It is estimated that 68% of all trackable website traffic is generated from search engines (including both organic and paid) while 53% of traffic is purely organic:
So, you need to have decent search engine visibility and your website must rank for relevant, desired keywords. You don’t just need to rank in general — you need to rank on the first page of the search engine. The higher you rank, the more traffic you receive.
If you rank in the first position in Google, you are expected to receive 34.2% of all clicks while the second search result receives 17.1% and the last search result on page one receives 2.6% of clicks:
This is a reason why you need to focus on SEO right from day one. If you are not in the rankings, you literally don’t exist. Your ideal customers won’t be able to find you via search engines.
We help you rank for your desired keywords in the first position and achieve rankings to generate organic traffic. Our SEO campaigns have proven to generate as much as 3.1 million organic impressions a week with 1,400 visitors per day for a single keyword phrase. Here is a summary list of the SEO services we offer:
- SEO evaluation and audit
- Customized SEO strategy for your business
- Keyword research and optimization
- Content creation
- Backlink acquisition strategy and assistance for higher search rankings
- Meta tag creation and update
- Website optimization and upgradation.
2. Local SEO
Local SEO is a subspecialization of SEO and works differently than organic SEO. It refers to the search visibility of your business to people in a specific location preferably near your business location. Local search engine optimization is ideal for all types of businesses that offer services and products in a specific geographic area.
For example, if your plumbing services office is located on Capitol Hill, you would like to target people in Capitol Hill and surrounding areas when they search for plumber or plumber services. In this case, general SEO won’t work for you because your target audience is a specific location. You don’t want to rank at irrelevant places where you don’t offer services.
Research shows that 46% of all Google searches are looking for localized information and business details and 72% of people visit the business within 5 minutes of a local search. As the number of smartphone users is increasing rapidly, people now search for all types of business on their phones.
There has been an increase of up to 900% in the last 2 years of searches that contain “near me” and “close by”. And these searches aren’t mere searches, 28% of local searches become purchases:
This is a massive conversion rate.
Local SEO is equally important for your business if it has a physical store or location. It isn’t optional anymore. For example, let’s say you are an ecommerce store where you ship products globally and you also have a physical store in New York City. In this case, you will need both organic SEO services for your online store to drive global traffic and local SEO for your physical store.
Any business that has a physical address or office or store needs local SEO. It requires claiming your business listing and telling search engines details about your business such as name, address, location, phone number, website, and more. You also need to optimize your Google business listing for keywords, add your business in Google and Bing maps, manage online reviews, update business details on social media accounts, and much more.
It is a continuous optimization process that’s best handled by an expert local SEO agency like NEWMEDIA. We have helped hundreds of local businesses in the last 20 years to achieve desired rankings in local search.
Here is a glimpse of how we improve the online visibility of your business for local search with our internet marketing services:
- Tailored local SEO plan based on your business, industry, and service area
- Business listing claim with complete optimization
- Local citations
- Google business profile and listing optimization
- Online review management
- Google Maps rating management
- Local keyword targeting and strategy
- Monthly reporting with key metrics and performance updates.
3. Technical SEO
The necessity of technical SEO is even more critical than ever today. Without it, all the other content SEO is handicapped. It is the optimization of technical requirements and the code-level aspects of a website so that it is crawlable and indexable by search engines.
Web crawlers need to understand your website, its navigation, and content so they can rank it for the right keywords. This is achieved by meeting technical requirements and ensuring your website is understandable to crawlers.
Here is how a search engine works:
Search engine spiders crawl, index, and rank websites and serve them to search engine users. Your website needs to be easy to crawl and must be spider-friendly. If the web crawler can’t understand your website and its structure, it won’t be able to fully crawl all the web pages that will impact indexing and ranking.
Technical SEO is focused on improving all these crawling and indexing issues, and includes much more:
- Website structure optimization
- Use of HTTPS
- Website speed optimization
- URL structure and site navigation
- Redirects and abandoned pages
- Thin and duplicate content
- Fixing broken internal and external links.
One of the key challenges is improving site load speed. This is a top-ranking factor and plays a key role in user experience, ranking, and conversions. Google reports that most visitors wait for a website to load for 3 seconds at the most; if it doesn’t load in 3 seconds, they will bounce.
It doesn’t end there.
A whopping 45% of people say that they are less likely to buy from a site if it has a slow load time. Every millisecond counts when it comes to site load speed, and you lose visitors, customers, and sales with a slow website.
A solid technical SEO audit and strategy from an expert digital marketing company is what you need to fix the technical issues of your website. This is what we do at NEWMEDIA with 25+ years of experience in helping businesses solve technical SEO issues.
Here is a short list of the key technical SEO services we offer as part of digital marketing solutions:
- Customized technical SEO strategy based on your website audit and business needs
- Advanced technical SEO audit of your website by our team of expert technical SEOs
- Recommendations and suggestions based on our audit
- Site structure, navigation, and UX optimization
- Load time improvement for both mobile and desktop
- URL cleaning and optimization
- Broken link identification and fix
- Identification of thin content and replacement service.
4. Ecommerce SEO
Ecommerce SEO is often ignored by online stores as they are too busy focusing on PPC and social media and influencer marketing. However, you can’t ignore SEO for your ecommerce store as it provides you with sustainable long-term free traffic from search engines.
Research shows that 44% of online buyers start their buying journey from a search engine. Semrush study reported that 37.5% of ecommerce traffic is generated through search engines. This isn’t just traffic, though. As much as 23.6% of all ecommerce orders – actual online transactions – are attributed to organic traffic:
Ecommerce SEO is about much more than driving organic traffic.
It improves UX, website structure, site speed, navigation, and other SEO aspects that play a direct role in conversions and sales. For example, if your online store has a slow load time, it will kill the conversion rate, since an ecommerce site that loads in 1 second has a 2.5x higher conversion rate than a store that loads in 5 seconds:
Lack of focus on ecommerce store SEO is lethal for conversions and sales. You have no idea how many potential customers you lose in the absence of a robust SEO strategy.
Get your ecommerce store optimized for search engines today from the best digital marketing specialists in the US and see how it improves organic traffic, conversion rate, sales, and UX. NEWMEDIA offers customized ecommerce SEO services that include:
- Customized comprehensive ecommerce SEO strategy for your business
- Covers on-site, off-site, and technical SEO
- Keyword research and optimization
- Store structure optimization and site architecture improvement for UX and conversion rate optimization
- Content creation and content marketing to drive organic traffic from search engines
- Site load speed optimization to boost conversions
- Backlink acquisition strategy for your ecommerce business.
5. Franchise SEO
If you own a franchise, you need to get specialized SEO services for your franchise to stand out from the crowd and all the other franchises of the same business.
There are two key mistakes that franchise owners make:
- They assume that the franchisor has a decent SEO strategy and is ranking for a wide range of keywords which will benefit them as a franchisee
- They don’t focus on SEO as much as they should to stand out from the crowd and end up with no search engine presence due to other franchises.
Don’t make these critical mistakes.
The need for SEO doubles for franchise businesses. Here is why.
You are not the only franchise, and you compete with other franchises of the same franchisor. This creates fierce competition and unless you have a robust SEO strategy, things will get too tough for you.
For example, if you own a KFC franchise in a specific location. And there are 2 other KFC franchises in the same location. You are now competing with these two KFC franchises directly. The products are the same with minute differentiation.
In such a case, if a potential customer searches “KFC near me” and your franchise doesn’t show up, you will lose a good chunk of customers. It isn’t just limited to organic traffic, you need to have a local presence on listings, maps, directories, review sites, and more.
Ignoring franchise SEO is suicidal.
This is because you don’t have a unique product in this case and other franchises might overtake you in your market. However, when you have a local business, your product is unique and there is still some kind of presence in the SERPs even if you ignore local SEO.
As an expert online marketing services provider, we know how to deal effectively with franchise SEO and kill the competition. Here is how our franchise SEO team will help you improve the search visibility of your franchise business:
- Developing a customized SEO strategy for your franchise business
- Identifying location-based keywords
- Creating unique content
- Acquiring backlinks and local citations
- Managing Google business listing and online reviews
- PPC management
- Website optimization for crawlability and speed.
6. Pay Per Click Management
Do you need instant targeted traffic to your website? Don’t have the time to wait for organic rankings and traffic? Pay Per Click (PPC) is the right channel for you to explore.
PPC is an online advertising model where your ad is shown to highly targeted people through search engines, websites, apps, and other placements. You have full control over ad placements so you can choose what’s right for your business and products.
The best thing about PPC is that it helps you drive traffic instantly to your landing page. There is no wait time. The moment your ad goes live on the ad network, you start receiving clicks and traffic. Here is an example of Google search ads:
And here is an example of a display ad:
Google ads ROI is reported to be 800% where advertisers generate $8 in profits for every $1 spent on ads. This is a reason why you should use PPC ads to reach your target audience instantly. Run ads to drive traffic and generate sales on complete autopilot.
However, to achieve such a massive ROI, you need constant A/B testing, optimization, and tracking to improve ad performance. It isn’t a set-and-forget method. It involves a lot of experimentation to find the winning ad. This is what we do at NEWMEDIA as a leading digital marketing service provider.
As a top PPC agency in the US, we have developed a systematic approach to PPC management for our clients where our PPC experts focus on improving the ROI and ROAS of your digital marketing campaigns. Here are a few (among many other) ways we do it for you:
- Development of a personalized PPC strategy for your business and aligning it with your content marketing strategy
- Keyword research for your search ads
- Copywriting, landing page optimization, and ad design
- A/B testing to find winning ads
- Advanced retargeting to bring back visitors to your website
- Detailed reporting with ad performance.
7. Ecommerce PPC
Ecommerce PPC puts your product ads in front of the right eyeballs. You can run a PPC campaign for search engines, ad networks, and social media. Instead of waiting for your ideal customers to find your online store and buy something, you can target them with personalized ads across multiple channels.
Here is an example of Google Shopping ads:
Google Shopping ads drive 85.3% of all clicks on Google search and beat text ads by a big margin:
The spending on Google text ads is declining as compared to shopping ads and this is because shopping ads are more interactive, visually appealing, and convert better:
Shopping ads appear at the top of the SERPs above search ads and this is another reason to invest actively in ecommerce search PPC:
It puts you right at the top of the Google SERPs for your desired keyword. While ecommerce SEO is important and great at driving organic traffic, you shouldn’t ignore ecommerce PPC for instant traffic and sales.
Google search ads are just one channel for ecommerce PPC. You can use display ads, social media ads across all the leading social networking sites, and retargeting ads. You get all these advanced ecommerce PPC services from NEWMEDIA. Here is what our internet marketing services for ecommerce PPC include:
- Customized ecommerce PPC strategy for your brand
- Keyword research
- Copywriting and creative development
- Landing page development and optimization
- Selection of the appropriate ad networks for your campaign
- Campaign setup with account structuring
- A/B testing, experimentation, and optimization
- Performance analysis and tweaking
- Retargeting ad campaign
- Advanced reporting and analysis.
8. Email Marketing
Email marketing is one of the most effective marketing channels with the highest ROI. It is the only form of digital marketing that is based on user consent. Your subscribers allow you to send emails making it an unobstructed marketing channel.
As much as 72% of people prefer receiving promotional content via email and it is 40x more effective for customer acquisition:
Email marketing is great at engaging with your new and existing customers and this helps you in two ways:
- Promoting products, cross-sells, and up-sells to existing customers
- Increase in customer retention that helps you convert them into loyal customers and brand advocates.
It is the best form of marketing when used right. You don’t have to spam your subscribers with random product recommendations; rather you need to segment your list and send highly personalized content and product recommendations.
Personalized emails have a 6x higher transaction rate and have 14% higher CTR than emails without personalization. Here is an example of a personalized email:
This is achieved with the help of advanced segmentation based on different variables such as engagement level, activity, past purchases, location, interests, and several others. It gets easier to send highly personalized emails with list segmentation, and this is what we do at NEWMEDIA.
Our team of email marketers set up your email marketing strategy, create campaigns, segment your list, add automation via triggers, and constantly A/B test emails to ensure your emails are opened, read, and clicked.
Here is a brief overview of the key email marketing services we offer:
- Email marketing strategy development and aligning it with your brand’s overall digital marketing strategy
- Setting up email marketing campaigns
- Creating and designing personalized email templates with copywriting
- List segmentation and grouping
- Using A/B tests to improve open rate and CTR
- Advanced reporting and analytics.
9. Social Media Marketing
With more than 4.70 billion active social media users globally as of July 2022, there is no room for not using social media marketing for your business. An average user spends up to 2.5 hours per day on social media apps. This is a great opportunity for businesses.
There are two ways to use social media platforms for your business:
- Use organic reach to connect with your target audience organically
- Run social media ads to generate leads, drive traffic to your website and/or social media profile, and generate sales.
Organic social media reach and growth require consistency. You need to consistently publish new content. Social media is all about being active and engaging. Your audience wants you to be active and listen to them and respond to their issues.
As much as 51.7% of people expect to receive a reply within 7 days from the brand for a negative review on social media. If you fail to respond to social media comments, it leads to a 15% churn rate. And when you address a customer complaint on social media, it increases customer advocacy by a whopping 25%:
This means a lot. Social media alone is quite a powerful digital marketing channel for your business provided you use it right.
You can also use social ads to reach a wider audience quickly. All the leading social networking sites offer a wide range of advertising options in different formats. For example, Facebook lets you run page like campaigns, boost post campaigns, lead generation, and sales through its marketplace. Social ads give you instant access to your target audience on the platform.
The key to success with social media marketing is finding the right platforms that your target audience uses. There are more than 50 top social media apps globally and each one has its own user base. You can’t be on each one of them. You need to cherry-pick the right platform that is used by your ideal customers.
For example, TikTok and YouTube are the most used social platforms by teens while Facebook and Twitter are best if you want to target businesses. You need to match the users of a social networking site with your buyer personas to make your social media marketing campaigns more impactful.
At NEWMEDIA, we offer end-to-end social media marketing and management services. Being a leading digital marketing company in the US, we have helped hundreds of clients across all sectors in the past 25 years. Here is a quick overview of the top social media marketing services we offer:
- Social media marketing strategy
- Social media account setup and management
- Social media account optimization for engagement and conversions
- Identification of the right social platforms for your business
- Content creation and scheduling
- Social ad campaigns and management
- Reporting and analytics.
10. Strategy and Consultation
Digital marketing strategy and consultation are essential for boosting marketing performance. As the expression goes, “if you fail to plan, then you should plan to fail.” The right plan is essential. Simply performing a range of digital marketing services and hoping for the best, without a cohesive strategy that is tied to outcomes using KPIs, is a great way to spend a lot of time and money not moving the needle. An expert opinion is always helpful in finding issues and suggesting improvements.
Digital marketing strategy is key for startups and small businesses that lack the expertise to develop a robust marketing strategy for their brand.
Similarly, getting help from someone who isn’t part of your business is a great way to identify loopholes and challenges. As a marketing consultant for your business, we look at your organization from a different perspective (outside) and this helps us provide you with better insights that are hard to find for a person from within the organization.
NEWMEDIA offers strategy and consultation services to all types of businesses. Our highly experienced and expert team has developed high-performing digital marketing strategies for more than 25 years. You can leverage our experience for your business by booking a consultation and letting us either develop your brand’s digital marketing strategy from scratch, or improve your existing one.
The key services we offer include:
- Developing a data-driven marketing strategy for your business
- Marketing strategy audit and improvement
- Marketing consultation and guidance on key marketing challenges
- Detailed reporting.
What Makes NEWMEDIA Different than Other Digital Marketing Agencies
As one of the top 1% ranked digital marketing services providers in the US and globally, we believe a digital marketing company is much more than just another vendor, or third party entity; it is your business partner. When choosing a business partner, you must evaluate a lot of criteria that would make them a valuable fit.
Here are a few reasons that NEWMEDIA is not just different but better than other digital marketing agencies:
- In business since 1996 – over 25 years of experience
- Ranked top 1% full-service digital marketing agency in the US and globally in 2020, 2021 and 2022
- Worked in over 50 industries and completed more than 4,500 projects successfully
- More than 500 delighted clients with hundreds of case studies
- Worked with the top organizations in the US including Delta, Six Flags, BrightView, Stanford University, and more
- More than 500 5-star Google reviews
- On the fastest growing companies in the USA list by Inc. 5000 for four consecutive years (2016-19)
- Experienced team with diverse backgrounds, expertise, and certifications
- End-to-end digital marketing solutions for businesses of all sizes across all industries
- A dynamic and adaptable agency that is constantly evolving and growing
- A holistic approach to digital marketing with a focus on sustainable growth
- Covers all the aspects of digital marketing and website design and development
- Customized marketing strategy and plan for each client based on specific needs.
If your business philosophy and values align with what we do, contact us to develop your successful digital marketing campaign right away.
- Custom Website Design
In the world of digital, your website is the foundational beating heart of your brand. It powers all your marketing efforts, both expanding your reach to an ever-increasing new audience, and drawing existing customers back in over and over again. Our Denver web design team can help ensure your brand stands out. Because, let’s face … Continued
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- Responsive Website Design
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- Complex Web Development
When limitations of packaged themes or ecommerce website frameworks don’t deliver what you require, or, even worse, are actively obstructing your functional agenda, consider a customized web development solution to meet your complex requirements and budget. Complex Open Source Web Development Our Denver web developers are polished and detail-oriented in every aspect of web development. … Continued
- Shopify Web Design
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- WordPress Website Design
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- Digital Marketing SEO / SEM / PPC / Social
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- Search Engine Optimization SEO
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- Pay Per Click Management
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- Local Search Engine Optimization
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- Technical Search Engine Optimization
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- Ecommerce SEO
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Just as digital technology has become a critical aspect of day-to-day business operations, ecommerce has become a mainstay for sales and marketing. As millions of businesses turn to online marketing and ecommerce website development, it is important to combine expertise with the latest technology to stay ahead of the competition. Online marketing is no longer … Continued
- SEO Partnership for Agencies
Does your marketing agency want to offer SEO to your clients, but you don’t have the expertise or resources? Many agencies find it difficult to offer effective search engine optimization services, so they refer that business away or, worse, simply do not offer their clients any option at all. Don’t search any further, offer your … Continued
- Franchise Search Engine Optimization
The franchise business makes a lot of sense. You can open a new business, with a proven business model, and you don’t have to reinvent the wheel. As an entrepreneur looking for the right opportunity, there are a lot of advantages to choosing a franchise over building something from the ground up. But, with increasing … Continued
- Email Marketing
If you care about ROI, you need to be interested in email marketing: A recent DMA study estimated an average return of $42 for every dollar spent on email marketing in 2019. There are very few other channels—if any!—offering returns of that magnitude, and email marketing is one that is available to every brand. Tap … Continued
- Content Writing and Copywriting
The most successful websites are those that continually produce professional, high-quality content that speaks to their target audience. Engaging content writing will improve your site’s SEO, making it easier for you to outshine your competitors and create an authentic connection with your customers, and will engage with your visitors in better, more meaningful ways. At … Continued
- Video Production Services
Whether you’re promoting a specific product, showcasing testimonials, or telling your company’s story, nothing connects people to your brand quite like the use of video. Over the past few years, demand for online video content has drastically increased — and we’re here to help you tap into this valuable tool, bringing your business to life … Continued
- Online Reputation Management
Online, you’re in control of what you say about yourself. You can—and should—carefully craft a brand image and consistent messaging that reflects what you value and what you have to offer. When you do a good job of it (and back it up with a great product or service), you’ll attract loyal customers who rave … Continued
- Online Reputation Repair
As a brand, your reputation is everything. Online reviews are playing a larger role in the marketplace than ever before, with 93 percent of consumers saying reviews impact their buying decisions. From the restaurant industry where recent research shows that a one-star increase on Yelp leads to a 5 to 9 percent increase in revenue, … Continued
- Website Hosting
You can’t set and forget a website. At its best, a site is intuitive, adaptable, and appears to be practically breathing on its own. If you want to keep attracting new leads and delighting your faithful customers, you need to make sure your site is up-and-running, free from bugs, and regularly updated to offer fresh … Continued
- Amazon SEO Services
As more people turn to mobile technology for products and services, online retailers such as Amazon.com are becoming increasingly central to successful product marketing. Although your individual website and search engine optimization can be excellent tools, you can also significantly boost your sales by using Amazon, the largest online retailer in the world. SEO optimization … Continued
- Ecommerce Site Optimization
If you want your online store to stand out from the competition, rank well in search engine results, and convert your visitors into long term customers, then ecommerce optimization is vital. Experts project that in 2021, over two billion people will buy goods and services online. This is an enormous market, which is why we … Continued
- Social Media Services
At NEWMEDIA, we’re helping businesses tap into the power of human connections with our social media services. From engaging and activating online communities to raising awareness for your brand to ultimately driving sales and revenue, our industry experts are here to propel your business forward with an effective social media campaign. Why Social Media Matters … Continued
- Social Media Brand Management
How you show up online matters. About 37 percent of consumers are inspired to make a purchase because of what they see on a brand’s social channels, but while 80 percent of online companies think they’re doing a great job with social media customer service, only eight percent of those customers agree. We’re here to … Continued
- Social Media Marketing
Social media has become the core platform for advertising in the digital age. Whether you’re marketing local services or manufactured goods, well-targeted social media marketing can take your branding and customer engagement to a whole new level. NEWMEDIA offers both marketing expertise and in-depth knowledge of social media platforms such as Instagram, Facebook, YouTube, Pinterest … Continued
- Social Media Management
No matter what industry your business is in, Facebook, Instagram, Twitter, and LinkedIn are critical components of your online brand. And it’s universal – whether you’re B2B or B2C, boosting your business on social media is indispensable in the current market. Knowing which social media platforms fit your business and will capture your target audience … Continued
- Conversion Rate Optimization
Conversion Rate Optimization Conversion rate optimization (CRO) is all about creating a website that turns visitors into buyers. If you run an ecommerce site, you understand the tragedy of cart abandonment. When you see 100 add to carts, but only 17 checkouts, is there anything more disheartening? Getting visitors to your website is one thing. … Continued
- Mobile App Development
Mobile apps allow people to better move between search results and improve the user experience. The more attention given to the development of the mobile app, the better the journey will be for the buyer. After mastering the user experience, we develop an app that focuses on friendly user interface with rich design, clear direction, … Continued
- DevOps Engineering
The ultimate goal of our DevOps engineering is to bring your product(s) to market faster, roll out software updates more regularly, and make the entire process more reliable. Smoother production cycles require a strong system for collaboration between software engineers and IT operations. Many IT departments have very strong divisions between development, operations, support, and … Continued
- Strategy and Consulting
Just like a medical self-diagnosis can be dangerous (if not fatal), a misdiagnosis of your businesses’ website design, web development, or general web technology needs can also be painful (if not fatal). At NEWMEDIA, we are a collaborative team of problem solvers that are eager to assist you in avoiding any potential pitfalls and achieving … Continued
- User Experience
UX goes beyond simple web design. It’s not merely a checklist item during the project lifecycle. UX, for us, involves a collaboration between several different disciplines. It’s a mix of the right people and excellent tools that help us to craft a superior user experience. You can learn more about the core discipline subsets of … Continued