NEWMEDIA is ranked as Global Leader for 2020 by Clutch

Clutch just announced the Top 15 Web Design Agencies for 2020 in categories including WordPress Designers, Usability Testing, and User Experience (UX) strategy companies. And for the 4th year in a row, NEWMEDIA was ranked as a Clutch Global Leader. Our 2020 global rankings include #6 WordPress Design Agency, and #11 Website Design Agency overall, … Continued

The 10 Basic Principles of UX

What are The Main Principles of UX?

To create a successful User Experience, there are a few key principles to keep in mind throughout the process. It is also important to note that different projects may have different needs and requirements in which these principles may not always be applicable. Understanding the importance and context of these guidelines can help you decide … Continued

Personas vs. Proto-Personas

When building digital products, software and websites, the designers and developers must always consider the user, but who is this person? Personas, in their many varieties, are what are typically used by UX professionals to represent groups of users. A persona is a tool that User Experience (UX) Designers use to maintain alignment with all … Continued

Why Personas are Important in UX Design

Archetypes that describe the goals and behavior patterns observed among users are known as Personas. These capture crucial behavioral data and display it in a way that both designers and stakeholders can easily make use of. The useful stories that a Persona tells can link the social and emotional aspects of user behavior and give … Continued

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User Testing with Userlytics and the American Water Works Association

The American Water Works Association (AWWA) approached NEWMEDIA with a specific goal in mind – make it easier for users to find content on their site. As their annual conference was weeks away, NEWMEDIA quickly developed a prototype to test user navigation and information preferences. Userlytics, our user testing partner, made it easy for the … Continued

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8 Items That Should Be On Your Website Redesign Checklist

“Website redesign” Two little words that can bring utter fear to the hearts of any business owner or marketing professional. The amount of work needed to create a successful redesign can be huge. However, with the right plan in place you can break that work down into manageable steps that build upon one another. Below … Continued

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Which Came First: The Wireframe or the Content?

As most Project Managers can attest, guiding clients through the process of drafting and compiling fascinating content is a challenge. Most clients believe content is the last part of the project – after all, doesn’t there need to be a website or wireframes built to insert the content? The short answer is yes. The input … Continued

Take the NEWMEDIA Marketing Challenge

Why would you want to work with anyone but the best? NEWMEDIA continues to grow and we are incredibly lucky and honored to have recently been awarded accolades including 2019 Global Leader Digital Agency, by Clutch.com, 2019 USA Agency of Excellence by UpCity.com & 2019 Fastest-Growing Companies in the USA List by the Inc. 5000, … Continued

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The Importance of Content Before Design

How is content defined? How does content affect the design of a website? If you’ve ever been involved in a website design project, you’ve probably asked these questions. Industry best practice recommends having content prior to completing the design and development stages of a website. To better understand why this is so important, it’s worth … Continued