It’s the big question: digital versus traditional marketing. Despite strong opinions one way or the other, over the past two decades there has been a distinct shift away from traditional to online marketing. And within the past few years, online marketing has become essential for businesses. Read on to learn about six ways you can introduce your brand to a larger audience using digital marketing.
1. Content marketing
Content marketing is a long-term strategy for building strong relationships with your target market through creating content on your website. In order for the content to be effective, it must offer value to people when they read it, leading them closer to buying your products or services. You’ll need a content page that gives the user an overview of your site’s blog content with links to pertinent blogs.
2. Social media marketing
Neil Patel reports that companies that are successful at digital marketing allocate at least 10% of their budget to their social media campaigns. Every action you take on social media, he adds, should be driven by a specific campaign marketing strategy. Define your target audience and reach out to all consumers that fall within that group.
When you use SEO (search engine optimization), you’ll need to have what Moz calls an SEO-driven content strategy. Use keywords that bring in organic traffic to your site when online users search for a particular product or service. With proper SEO, you’ll increase the amount of organic traffic in measurable and trackable ways.
4. Email marketing
Email marketing is a form of off-page marketing. With a focused email marketing campaign, a target audience, and a skillfully constructed message, email marketing can effectively introduce your brand to a wider audience and engage with them on a regular basis, driving low-cost engagement and often the highest conversion of all outbound channels.
5. Pay-per-click advertising
Pay-per-click marketing, or PPC, is also called paid search marketing. PPC is effective driving traffic via search engines when you haven’t been able to rank organically via SEO. PPC allows you to place your message (the ad) directly in front of your potential audience at the very point in time when they are actively searching for a solution to their problem.
6. Affiliate marketing
As a publisher, affiliate marketing involves partnering up with companies and incorporating their linked advertisements into your content. You actually use exclusive URLs in affiliate links to track the traffic that your website sends to the advertising company’s website. When the reader clicks on an affiliate link, you get a small commission. Conversely, as an advertiser, this means working with publishers to have them include your links in their published content, driving traffic to your website and helping generate sales for you through their own engaged audiences. Unlike PPC, where you pay for a click (website visitor), whether or not that visitor converts to a paying customer, with an affiliate marketing plan, you typically only pay the affiliate for a completed sale transaction, making it a very cost-effective and low-risk way to increase your reach.
This is just a small introduction to the ways in which you can reach a bigger audience through digital marketing. Once you start using a combination of these techniques, you’ll reach a larger target market.
For more information on how to introduce your brand to a bigger audience using digital marketing, please contact us at NEWMEDIA.