In my experience, UX and UI often get confused as the same thing for most people but this isn’t the case.
User Experience Design (UX) refers to the overall impression left on a customer after using any part of your product or website. User Interface Design (UI) is designing the experience that the user can interact with. In other words, UX is the journey one takes on the interface while UI is how someone behaves on the interface. Both elements are closely related and must work together to ensure the success of the product, but the roles themselves are very different. While involving a more data driven and user-centered side, UX designers have to carefully meld every aspect, both artistic and practical to craft the superior experience for the end user. The process of enhancing customer satisfaction and improving the usability of your service is a multifaceted strategy.
As a science, UX should be applied to literally any product, service, or industry. Regardless of the chosen medium, the design choices must facilitate positive and pleasant interactions between potential and current customers, and a company. As a highly important part of UX as a whole,
UI is where the artistic side meets the practical side. Any abrasive or unnatural feeling interface elements are an immediate turn-off to the user. The perfect UX needs a perfect UI. UI is an older field that can include any physical or virtual control interface on any device or software. UI is the most visible elements of an interface. Research and demographics with things like personas can give the UI Designer a very clear picture of how the interface should work and where key elements should be.
Successfully presenting the full weight of a brand very much depends on the fluidity of the UI. Things like Interaction design and dynamic icons make an impression on the user if executed with finesse. Making sure the end interface translates well between platforms, is easy to use and is bug-free should be a very large part of good UI design.
There is no doubt, UX would not be complete without excellent UI. Both are crucial to promoting a positive customer satisfaction rate and success for your product. If both fields are at their strongest, your company image will be as well.