It’s no secret that marketing your business online is a powerful tool to build your brand and increase sales. And in today’s ever-changing world, choosing the right path is more important than ever. You could try to manage your digital marketing yourself, but with nearly limitless options, it can be hard to know where to … Continued
It’s the big question: digital versus traditional marketing. Despite strong opinions one way or the other, over the past two decades there has been a distinct shift away from traditional to online marketing. And within the past few years, online marketing has become essential for businesses. Read on to learn about six ways you can … Continued
Web design is a crucial aspect of any business. For many, your website is a potential customer’s first point of contact, and you want to make a good impression. A study indicates that 92% of first-time viewers are not there to make a purchase, which is web your website needs to incentivize potential customers to … Continued
Let’s start with the basics. The number of websites increases significantly every day. People set up websites for many reasons, from personal to hobby to business; for the latter it all comes down to the purpose of showcasing products and services online. The huge population of Internet users makes websites powerful marketing tools for any … Continued
Clutch just announced the Top 15 Web Design Agencies for 2020 in categories including WordPress Designers, Usability Testing, and User Experience (UX) strategy companies. And for the 4th year in a row, NEWMEDIA was ranked as a Clutch Global Leader. Our 2020 global rankings include #6 WordPress Design Agency, and #11 Website Design Agency overall, … Continued
To create a successful User Experience, there are a few key principles to keep in mind throughout the process. It is also important to note that different projects may have different needs and requirements in which these principles may not always be applicable. Understanding the importance and context of these guidelines can help you decide … Continued
In my experience, UX and UI often get confused as the same thing for most people but this isn’t the case. User Experience Design (UX) refers to the overall impression left on a customer after using any part of your product or website. User Interface Design (UI) is designing the experience that the user can … Continued
When building digital products, software and websites, the designers and developers must always consider the user, but who is this person? Personas, in their many varieties, are what are typically used by UX professionals to represent groups of users. A persona is a tool that User Experience (UX) Designers use to maintain alignment with all … Continued
When buying a home, there are several hidden costs that need to be considered beyond the purchase price. There is the cost of protecting it from loss or damage (insurance). There is the cost of replacing things that wear down and/or break (maintenance). And there is the cost of making overall improvements (upgrades). The same … Continued
Archetypes that describe the goals and behavior patterns observed among users are known as Personas. These capture crucial behavioral data and display it in a way that both designers and stakeholders can easily make use of. The useful stories that a Persona tells can link the social and emotional aspects of user behavior and give … Continued
