7 Benefits of Hiring a Digital Marketing Agency

It’s no secret that marketing your business online is a powerful tool to build your brand and increase sales. And in today’s ever-changing world, choosing the right path is more important than ever. You could try to manage your digital marketing yourself, but with nearly limitless options, it can be hard to know where to … Continued

Understanding the Importance of Responsive Website Design

Web design is a crucial aspect of any business. For many, your website is a potential customer’s first point of contact, and you want to make a good impression. A study indicates that 92% of first-time viewers are not there to make a purchase, which is web your website needs to incentivize potential customers to … Continued

Grow Your Business with a High-Converting Website Design

Let’s start with the basics. The number of websites increases significantly every day. People set up websites for many reasons, from personal to hobby to business; for the latter it all comes down to the purpose of showcasing products and services online. The huge population of Internet users makes websites powerful marketing tools for any … Continued

NEWMEDIA is ranked as Global Leader for 2020 by Clutch

Clutch just announced the Top 15 Web Design Agencies for 2020 in categories including WordPress Designers, Usability Testing, and User Experience (UX) strategy companies. And for the 4th year in a row, NEWMEDIA was ranked as a Clutch Global Leader. Our 2020 global rankings include #6 WordPress Design Agency, and #11 Website Design Agency overall, … Continued

The 10 Basic Principles of UX

What are The Main Principles of UX?

To create a successful User Experience, there are a few key principles to keep in mind throughout the process. It is also important to note that different projects may have different needs and requirements in which these principles may not always be applicable. Understanding the importance and context of these guidelines can help you decide … Continued

Personas vs. Proto-Personas

When building digital products, software and websites, the designers and developers must always consider the user, but who is this person? Personas, in their many varieties, are what are typically used by UX professionals to represent groups of users. A persona is a tool that User Experience (UX) Designers use to maintain alignment with all … Continued

Image of woman browsing the web

Website Hosting, Maintenance & Upgrades With NEWMEDIA

When buying a home, there are several hidden costs that need to be considered beyond the purchase price. There is the cost of protecting it from loss or damage (insurance). There is the cost of replacing things that wear down and/or break (maintenance). And there is the cost of making overall improvements (upgrades). The same … Continued

Why Personas are Important in UX Design

Archetypes that describe the goals and behavior patterns observed among users are known as Personas. These capture crucial behavioral data and display it in a way that both designers and stakeholders can easily make use of. The useful stories that a Persona tells can link the social and emotional aspects of user behavior and give … Continued