It’s no secret that marketing your business online is a powerful tool to build your brand and increase sales. And in today’s ever-changing world, choosing the right path is more important than ever. You could try to manage your digital marketing yourself, but with nearly limitless options, it can be hard to know where to … Continued
It’s the big question: digital versus traditional marketing. Despite strong opinions one way or the other, over the past two decades there has been a distinct shift away from traditional to online marketing. And within the past few years, online marketing has become essential for businesses. Read on to learn about six ways you can … Continued
It seems like all we ever hear about are Instagram “Stories” or Snapchat “Stories” but what’s the big deal about it anyways? It’s a new platform for businesses and marketers to influence buying decisions and drive traffic back to your website. The stories platform isn’t going away so you better learn how to use it. … Continued
It seems like everywhere you look, you see a new website launching a feature similar to Snapchat’s. What’s the feature? It’s called, “Stories” and it’s much bigger than you think because it’s laying the foundation for something really really cool. It’s a more authentic way to share your experiences and capture the moment than anything … Continued
Facebook continues to attack Snapchat by ripping off their core features but does it even matter? While this is a highly touted battle of David versus Goliath proportions, you could make an argument that it really isn’t even a fight. With Facebook and Google accounting for roughly 99% of digital ad revenue growth in 2016, … Continued
There’s a war going on between the titans of the social media world but what are they fighting for? Snapchat’s new search functionality cements their status as a serious player in the online advertising world.