Understanding the Importance of Responsive Website Design

Responsive web design is a crucial aspect of any business. For many, your website is a potential customer’s first point of contact, and you want to make a good impression. A study indicates that 92% of first-time viewers are not there to make a purchase, which is web your website needs to incentivize potential customers… Continue reading Understanding the Importance of Responsive Website Design

NEWMEDIA is ranked as Global Leader for 2020 by Clutch

Clutch just announced the Top 15 Web Design Agencies for 2020 in categories including WordPress Designers, Usability Testing, and User Experience (UX) strategy companies. And for the 4th year in a row, NEWMEDIA was ranked as a Clutch Global Leader. Our 2020 global rankings include #6 WordPress Design Agency, and #11 Website Design Agency overall,… Continue reading NEWMEDIA is ranked as Global Leader for 2020 by Clutch

What are The Main Principles of UX?

To create a successful User Experience, there are a few key principles to keep in mind throughout the process. It is also important to note that different projects may have different needs and requirements in which these principles may not always be applicable. Understanding the importance and context of these guidelines can help you decide… Continue reading What are The Main Principles of UX?

The Differences between UX Design and User Interface (UI) Design

In my experience, UX and UI often get confused as the same thing for most people but this isn’t the case. User Experience Design (UX) refers to the overall impression left on a customer after using any part of your product or website. User Interface Design (UI) is designing the experience that the user can… Continue reading The Differences between UX Design and User Interface (UI) Design

Personas vs. Proto-Personas

When building digital products, software and websites, the designers and developers must always consider the user, but who is this person? Personas, in their many varieties, are what are typically used by UX professionals to represent groups of users. A persona is a tool that User Experience (UX) Designers use to maintain alignment with all… Continue reading Personas vs. Proto-Personas

Why Personas are Important in UX Design

Archetypes that describe the goals and behavior patterns observed among users are known as Personas. These capture crucial behavioral data and display it in a way that both designers and stakeholders can easily make use of. The useful stories that a Persona tells can link the social and emotional aspects of user behavior and give… Continue reading Why Personas are Important in UX Design

8 Items That Should Be On Your Website Redesign Checklist

“Website redesign” Two little words that can bring utter fear to the hearts of any business owner or marketing professional. The amount of work needed to create a successful redesign can be huge. However, with the right plan in place you can break that work down into manageable steps that build upon one another. Below… Continue reading 8 Items That Should Be On Your Website Redesign Checklist

Take the NEWMEDIA Marketing Challenge

Why would you want to work with anyone but the best? NEWMEDIA continues to grow and we are incredibly lucky and honored to have recently been awarded accolades including 2019 Global Leader Digital Agency, by Clutch.com, 2019 USA Agency of Excellence by UpCity.com & 2019 Fastest-Growing Companies in the USA List by the Inc. 5000,… Continue reading Take the NEWMEDIA Marketing Challenge

The Importance of Content Before Design

How is content defined? How does content affect the design of a website? If you’ve ever been involved in a website design project, you’ve probably asked these questions. Industry best practice recommends having content prior to completing the design and development stages of a website. To better understand why this is so important, it’s worth… Continue reading The Importance of Content Before Design