Content is the foundation of an effective website in that it sets the tone in all areas of your online presence. The website is simply a platform. Content is your message that not only connects with your audience but also communicates with Google. This isn’t news but is an often undervalued aspect of building a… Continue reading How to Utilize Content Marketing to Gather Relevant Business Intelligence
Content Templates, Worth Contemplating
We all know that content can either make or break the success of your website. Yet content is often given a second-citizen role in the web development process, and commonly ends up being the single biggest factor that delays a new website. It’s a difficult problem to solve because the problem is almost always underestimated… Continue reading Content Templates, Worth Contemplating
How to Deduct the Cost of Web Development
Whether you run your business primarily online or offline, developing an effective web presence can significantly enhance your overall success. This is our entire raison d’etre here at NEWMEDIA. The downside is that professionally designed, well developed and thoughtfully user-friendly sites often come with a not insignificant price tag. Fortunately, as a counterpoint to that… Continue reading How to Deduct the Cost of Web Development
Role of Imagery in Web Design – Trends that are Here to Stay
The beauty of the internet is that since its development in the late 80s and early 90s, it is constantly evolving and new ideas are being brought to the table almost daily. Since the introduction of images to the internet in 1993, powerful imagery has been the longest lasting trend in web design. As of… Continue reading Role of Imagery in Web Design – Trends that are Here to Stay
Live Wires: HTML Wireframes vs. Image Wireframes
Recently at NEWMEDIA, we have been experimenting with using live wires, HTML, and CSS pages to build wireframes. These are very different from image wireframes, and thus far, has been a change well worth making. : A Little Background on Wireframes Traditionally, the NEWMEDIA team has completed wireframes with the following process; Some sketching by… Continue reading Live Wires: HTML Wireframes vs. Image Wireframes
8 Items That Should Be On Your Website Redesign Checklist
“Website redesign” Two little words that can bring utter fear to the hearts of any business owner or marketing professional. The amount of work needed to create a successful redesign can be huge. However, with the right plan in place you can break that work down into manageable steps that build upon one another. Below… Continue reading 8 Items That Should Be On Your Website Redesign Checklist
Which Came First: The Wireframe or the Content?
As most Project Managers can attest, guiding clients through the process of drafting and compiling fascinating content is a challenge. Most clients believe content is the last part of the project – after all, doesn’t there need to be a website or wireframes built to insert the content? The short answer is yes. The input… Continue reading Which Came First: The Wireframe or the Content?
Take the NEWMEDIA Marketing Challenge
Why would you want to work with anyone but the best? NEWMEDIA continues to grow and we are incredibly lucky and honored to have recently been awarded accolades including 2019 Global Leader Digital Agency, by Clutch.com, 2019 USA Agency of Excellence by UpCity.com & 2019 Fastest-Growing Companies in the USA List by the Inc. 5000,… Continue reading Take the NEWMEDIA Marketing Challenge
How We Achieved 513% ROI with a Drupal Site Audit
You’ve invested heavily in a Drupal website. But are you losing money every day through missed opportunities and increased costs? Here’s how we’ve helped clients – from start-ups to nonprofits to big brand names – increase their website ROI 513% starting with an inexpensive but in-depth Drupal audit. You researched thoroughly, and decided that Drupal… Continue reading How We Achieved 513% ROI with a Drupal Site Audit
The Importance of Content Before Design
How is content defined? How does content affect the design of a website? If you’ve ever been involved in a website design project, you’ve probably asked these questions. Industry best practice recommends having content prior to completing the design and development stages of a website. To better understand why this is so important, it’s worth… Continue reading The Importance of Content Before Design