When building digital products, software and websites, the designers and developers must always consider the user, but who is this person? Personas, in their many varieties, are what are typically used by UX professionals to represent groups of users. A persona is a tool that User Experience (UX) Designers use to maintain alignment with all… Continue reading Personas vs. Proto-Personas
Website Hosting, Maintenance and Upgrades With NEWMEDIA
When buying a home, there are several hidden costs that need to be considered beyond the purchase price. There is the cost of protecting it from loss or damage (insurance). There is the cost of replacing things that wear down and/or break (maintenance). And there is the cost of making overall improvements (upgrades). The same… Continue reading Website Hosting, Maintenance and Upgrades With NEWMEDIA
Why Personas are Important in UX Design
Archetypes that describe the goals and behavior patterns observed among users are known as Personas. These capture crucial behavioral data and display it in a way that both designers and stakeholders can easily make use of. The useful stories that a Persona tells can link the social and emotional aspects of user behavior and give… Continue reading Why Personas are Important in UX Design
How To Use HTML Meta Tags to Tailor Your Story When Your Content is Shared Across Social Media Platforms
We are thrilled when clients seek us out to create beautifully designed and highly functional websites. However, we often find ourselves spending a lot of time to convince clients that creating compelling content is a critical component of finding and growing a highly engaged audience. Once they are on board, they begin to realize that… Continue reading How To Use HTML Meta Tags to Tailor Your Story When Your Content is Shared Across Social Media Platforms
How to Write for Your Site to Make Your Future Bright
A guide to creating SEO Content that works Content. It is one word that means many words put together to create a feeling (in many cases, that feeling is called a brand) best used to show the various interests of your company on your business website. Sounds simple. All that you have to do is… Continue reading How to Write for Your Site to Make Your Future Bright
How to Utilize Content Marketing to Gather Relevant Business Intelligence
Content is the foundation of an effective website in that it sets the tone in all areas of your online presence. The website is simply a platform. Content is your message that not only connects with your audience but also communicates with Google. This isn’t news but is an often undervalued aspect of building a… Continue reading How to Utilize Content Marketing to Gather Relevant Business Intelligence
Content Templates, Worth Contemplating
We all know that content can either make or break the success of your website. Yet content is often given a second-citizen role in the web development process, and commonly ends up being the single biggest factor that delays a new website. It’s a difficult problem to solve because the problem is almost always underestimated… Continue reading Content Templates, Worth Contemplating
How to Deduct the Cost of Web Development
Whether you run your business primarily online or offline, developing an effective web presence can significantly enhance your overall success. This is our entire raison d’etre here at NEWMEDIA. The downside is that professionally designed, well developed and thoughtfully user-friendly sites often come with a not insignificant price tag. Fortunately, as a counterpoint to that… Continue reading How to Deduct the Cost of Web Development
Role of Imagery in Web Design – Trends that are Here to Stay
The beauty of the internet is that since its development in the late 80s and early 90s, it is constantly evolving and new ideas are being brought to the table almost daily. Since the introduction of images to the internet in 1993, powerful imagery has been the longest lasting trend in web design. As of… Continue reading Role of Imagery in Web Design – Trends that are Here to Stay
Live Wires: HTML Wireframes vs. Image Wireframes
Recently at NEWMEDIA, we have been experimenting with using live wires, HTML, and CSS pages to build wireframes. These are very different from image wireframes, and thus far, has been a change well worth making. : A Little Background on Wireframes Traditionally, the NEWMEDIA team has completed wireframes with the following process; Some sketching by… Continue reading Live Wires: HTML Wireframes vs. Image Wireframes