Role of Imagery in Web Design – Trends that are Here to Stay

The beauty of the internet is that since its development in the late 80s and early 90s, it is constantly evolving and new ideas are being brought to the table almost daily. Since the introduction of images to the internet in 1993, powerful imagery has been the longest lasting trend in web design. As of… Continue reading Role of Imagery in Web Design – Trends that are Here to Stay

Live Wires: HTML Wireframes vs. Image Wireframes

Recently at NEWMEDIA, we have been experimenting with using live wires, HTML, and CSS pages to build wireframes. These are very different from image wireframes, and thus far, has been a change well worth making. : A Little Background on Wireframes Traditionally, the NEWMEDIA team has completed wireframes with the following process; Some sketching by… Continue reading Live Wires: HTML Wireframes vs. Image Wireframes

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8 Items That Should Be On Your Website Redesign Checklist

“Website redesign” Two little words that can bring utter fear to the hearts of any business owner or marketing professional. The amount of work needed to create a successful redesign can be huge. However, with the right plan in place you can break that work down into manageable steps that build upon one another. Below… Continue reading 8 Items That Should Be On Your Website Redesign Checklist

How We Achieved 513% ROI with a Drupal Site Audit

You’ve invested heavily in a Drupal website. But are you losing money every day through missed opportunities and increased costs? Here’s how we’ve helped clients – from start-ups to nonprofits to big brand names – increase their website ROI 513% starting with an inexpensive but in-depth Drupal audit. You researched thoroughly, and decided that Drupal… Continue reading How We Achieved 513% ROI with a Drupal Site Audit

Which comes first: The brand or the logo?

A brand is not a logo, although a logo helps brand a company. What’s the difference between these two marketing tools that help position a company in the marketplace? Some of the branding questions I’ve received as a web designer at NEWMEDIA have led me to believe there’s confusion for some folks around “brand” and… Continue reading Which comes first: The brand or the logo?

Understanding the Snapchat and Instagram “Stories” Platform for your Business

It seems like all we ever hear about are Instagram “Stories” or Snapchat “Stories” but what’s the big deal about it anyways? It’s a new platform for businesses and marketers to influence buying decisions and drive traffic back to your website. The stories platform isn’t going away so you better learn how to use it.… Continue reading Understanding the Snapchat and Instagram “Stories” Platform for your Business

Instagram, Facebook, and Snapchat: Whats the “Story?”

It seems like everywhere you look, you see a new website launching a feature similar to Snapchat’s. What’s the feature? It’s called, “Stories” and it’s much bigger than you think because it’s laying the foundation for something really really cool. It’s a more authentic way to share your experiences and capture the moment than anything… Continue reading Instagram, Facebook, and Snapchat: Whats the “Story?”

3 Ways to Prevent Your Website Project from Taking Too Long

The most common question we are asked after client meetings at NEWMEDIA is, “When will my site be done?” The answer to this is partially up to the selected development team, and partly up to the client. When these two parties are in sync, the development is quicker and more effective , and it prevents… Continue reading 3 Ways to Prevent Your Website Project from Taking Too Long