YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary web presence refresh.
For the YMCA of Metro Denver website redesign project, the client was introduced to NEWMEDIA through a valued referral. Once the YMCA engaged in thorough discussions with NEWMEDIA regarding the benefits of creating a new website in Denver with the expertise of our top-notch design and web development team and concluded the site could be built within a budget that was appealing to a non-profit organization, there was no looking back for either party.
There were many fun and exciting challenges/tasks on this project. The core tasks were integrating a newly refreshed brand, creating a better content strategy/architecture, and enabling branch managers to more easier have control of their location-specific web content. We were up for all of the challenges and feel that everything turned out really well. You can keep reading to learn more about the project.
Beautifully integrated branding refresh
YMCA had recently gone through a brand refresh. Each regional YMCA was responsible for implementing this new brand in their website. YMCA of Metro Denver had implemented it in some parts of their old website, but the website redesign was not supporting the newly refreshed brand, prior to NEWMEDIA’s involvement.
We were excited to help build a complementary web design that would support this brand refresh well into the future. YMCA actually offers 5 palette directions for their regional branches to choose from. We chose a blue/purple palette to run with and it turned out great. In combination with a leaner content strategy, we created space to breathe in the design. Elevated photography and typography to a higher focal level that really put the content front and center. It needed a fun and inviting feeling to it. It needed to feel like a fun, safe, and inviting place to be a part of. We think it came out very well.