When building digital products, software and websites, the designers and developers must always consider the user, but who is this person? Personas, in their many varieties, are what are typically used by UX professionals to represent groups of users. A persona is a tool that User Experience (UX) Designers use to maintain alignment with all … Continued
Senior Designer Matthew Farleo
Hailing from the frozen north of Minnesota, Matt traded the lakes for mountains when he moved to Denver in the summer of 2014. Having grown up the son of an ad guy, Matt developed an eye for design at a young age and has spent a considerable amount of time in the design world. Always eager to use technology to serve his design, Matt has focused on digital and web design, designing websites and user interfaces for a variety of clients. When not working on creating the next big digital idea, Matt likes to unwind with his girlfriend at Red Rocks & the many other Denver music venues, catching the latest tunes and jammin’ to the best beats.