The 10 Basic Principles of UX

What are The Main Principles of UX?

To create a successful User Experience, there are a few key principles to keep in mind throughout the process. It is also important to note that different projects may have different needs and requirements in which these principles may not always be applicable. Understanding the importance and context of these guidelines can help you decide … Continued

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Chrome Search Engines

If you use Google Chrome for your web browser, then Chrome search engines can be helpful to get you to specific pages within sites that you use frequently. The way it works is you add a keyword for a site as a search engine; then you can just type that keyword into the omnibox (URL … Continued

Why Personas are Important in UX Design

Archetypes that describe the goals and behavior patterns observed among users are known as Personas. These capture crucial behavioral data and display it in a way that both designers and stakeholders can easily make use of. The useful stories that a Persona tells can link the social and emotional aspects of user behavior and give … Continued

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NEWMEDIA: 2016 Year in Review

2016 was a year of many milestones and accomplishments for NEWMEDIA and our sister brands, DRUD, RiotLabs and 1FEE. NEWMEDIA proudly celebrated its 20-year anniversary and continues to expand and strengthen its position as a top-tier interactive agency. We work with companies across the country and around the globe (34 U.S. states and 5 continents), … Continued

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How to Utilize Content Marketing to Gather Relevant Business Intelligence

Content is the foundation of an effective website in that it sets the tone in all areas of your online presence. The website is simply a platform. Content is your message that not only connects with your audience but also communicates with Google. This isn’t news but is an often undervalued aspect of building a … Continued

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How to Deduct the Cost of Web Development

Whether you run your business primarily online or offline, developing an effective web presence can significantly enhance your overall success. This is our entire raison d’etre here at NEWMEDIA. The downside is that professionally designed, well developed and thoughtfully user-friendly sites often come with a not insignificant price tag. Fortunately, as a counterpoint to that … Continued

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User Testing with Userlytics and the American Water Works Association

The American Water Works Association (AWWA) approached NEWMEDIA with a specific goal in mind – make it easier for users to find content on their site. As their annual conference was weeks away, NEWMEDIA quickly developed a prototype to test user navigation and information preferences. Userlytics, our user testing partner, made it easy for the … Continued

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Using the Haversine Formula in Drupal 7

The Haversine formula is one of the easiest to use pieces of complicated math I’ve had the pleasure to use. If you’re not familiar with it, it’s pretty simple in theory – it’s an extension of the Pythagorean formula from a grid to the surface of a sphere, which basically means that you can use … Continued

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How To Use HTML Meta Tags to Tailor Your Story When Your Content is Shared Across Social Media Platforms

We are thrilled when clients seek us out to create beautifully designed and highly functional websites. However, we often find ourselves spending a lot of time to convince clients that creating compelling content is a critical component of finding and growing a highly engaged audience. Once they are on board, they begin to realize that … Continued